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millennial infographic
Created infographic for lead generation, SEO, and PR.
Picked up by media (Business Insider, Inman News, etc.) and >75 websitesCONTRIBUTION: market research, copy, design direction, project management, content marketing
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staging infographic
Authored blog post and created Home Staging infographic for content marketing, lead generation, SEO, and PR.
Picked up by >30 industry blogs, generating significant organic traffic + SEO juice for website.CONTRIBUTION: market research, copy, design, project management, content marketing
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explainer video
Worked with creative agency to develop a 90-sec explainer video for UpNest to educate prospects on value proposition.
The video has received >140K YouTube views.CONTRIBUTION: ideation, video script/copywriting, storyboard, secured voice-over talent, content marketing, project management
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case studies
Mattel-Matrix Case Study. Developed and managed Matrix Semiconductor's B2C/B2B marketing collateral and sales-enablement material, including OEM customer case studies.
CONTRIBUTION: branding, copy, design, Japanese and Chinese translations of all marketing/sales collateral
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miami tech report
Delivered a 70-pg report - along with presentations and strategic recommendations - to city officials/ key stakeholders to guide Miami's technology initiatives [excerpt shown].
CONTRIBUTION: Lead Tech Consultant for Miami Downtown Development Authority [DDA], qualitative/quantitative research, copy, produced full report
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mobile app design
Directed UpNest's mobile app design.
CONTRIBUTION: mobile app UI/UX design direction, copy, proofing, editing (InVision), project management
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style guide
Managed Matrix Semiconductor's global identity and collateral systems, including creation of - and adherence to - the brand Style Guide.
CONTRIBUTION: branding, design, copy, compliance
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PPC Campaigns - ads
Worked with designers to develop dozens of banners/display ads for PPC/Google AdWords' campaigns. Measured and tested ad copy/ imagery/ CTA/ design to optimize CTR and conversions.
CONTRIBUTION: creative direction, ad copy/imagery/CTA, SEO, analytics/optimization, project management
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eBook
Created eBook to highlight my strong suits and showcase a bit of my Adobe Illustrator and InDesign skills!
CONTRIBUTION: design, illustration, copy
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event management
Produced 4-6 startup events/mo (150+ attendees) to grow Miami's tech community and MiamiShared's brand awareness.
Hosted a 2-day hackathon attended by key city officials and featured on NBC Miami.CONTRIBUTION: event production + management, community relations, PR, secured venues/speakers/sponsorships
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public relations
Managed PR agency and executed Matrix Semiconductor's global PR programs [editorial calendar, 50+ press releases, presentations, press tours, analyst relations, speaker interviews, events, and awards].
Managed all web/print translations for APAC markets.PR strategy and execution, copy, proofing, translations, distribution
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staging infographic
Created real-estate infographic using Adobe Illustrator.
Infographics are a great part of any content marketing strategy, so I learned how to create them myself!CONTRIBUTION: design
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radio ads
Created several radio ads for 60-second spots targeting local Bay Area home buyers/sellers to increase UpNest's brand awareness in local markets.
CONTRIBUTION: secured voice-over talent, radio script/copywriting, editing, project management
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quora backlinks
Managed and actively participated in online community forums such as Quora to grow UpNest's brand awareness, organic web traffic (via backlinks), and conversions. Backlinks drove consistent MOM organic traffic to the website.
CONTRIBUTION: inbound marketing, authored and monitored > 70 Quora posts, SEO, web analytics to measure effectiveness of backlinks
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content marketing
Authored 3 blog posts/week to assist UpNest's SEO efforts and drive brand awareness and engagement via social shares.
Featured post: Surveyed >30 Realtors for a roundup blog post.CONTRIBUTION: copy, outreach to Realtors, content marketing
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customer testimonials [videos]
Coordinated with videographer and clients to create customer video testimonials to be used as social proof on UpNest's website and marketing communications.
CONTRIBUTION: video script, on-site management, editing, content marketing
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print design - layouts
Created a concept magazine layout for a fitness company in Adobe Illustrator.
CONTRIBUTION: all creative, graphic design, print
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corporate brochure
Assisted with technical copy and design for Hynix Semiconductor's corporate brochure
CONTRIBUTION: design, copy
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PPC - animated ads
Developed dozens of banners/ display ads for PPC/Google AdWords' campaigns.
Measured and tested ad copy/ imagery/ CTA/ design to optimize CTR and conversions.CONTRIBUTION: creative direction, ad copy/imagery/CTA, analytics/optimization, project management
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case studies
Disney-Matrix case study. Developed and managed Matrix Semiconductor's B2C/B2B marketing collateral and sales-enablement material, including OEM customer case studies.
CONTRIBUTION: copy, design, Japanese and Chinese translations of all marketing/sales collateral