Digital Marketing
Professional

millennial infographic

Created infographic for lead generation, SEO, and PR.

Picked up by media (Business Insider, Inman News, etc.) and >75 websites

CONTRIBUTION: market research, copy, design direction, project management, content marketing

lifecycle marketing

Managed lifecycle marketing for Google Cloud for Startups

Managed acquisition, engagement, monetization, and retention campaigns, as well as, launch strategy for a startup hub

CONTRIBUTION: competitive market research, customer segmentation, solution messaging, email campaigns, sales enablement, content marketing, website design

explainer video

Worked with creative agency to develop a 90-sec explainer video for UpNest to educate prospects on value proposition.

The video has received >140K YouTube views.

CONTRIBUTION: ideation, video script/copywriting, storyboard, secured voice-over talent, content marketing, project management

case studies

Mattel-Matrix Case Study. Developed and managed Matrix Semiconductor's B2C/B2B marketing collateral and sales-enablement material, including OEM customer case studies.

CONTRIBUTION: branding, copy, design, Japanese and Chinese translations of all marketing/sales collateral

miami tech report

Delivered a 70-pg report - along with presentations and strategic recommendations - to city officials/ key stakeholders to guide Miami's technology initiatives [excerpt shown].

CONTRIBUTION: Lead Tech Consultant for Miami Downtown Development Authority [DDA], qualitative/quantitative research, copy, produced full report

corporate brochure

Designed and authored copy for Hynix Semiconductor's corporate brochure.

CONTRIBUTION: graphic/print design, copy, editing

style guide

Managed Matrix Semiconductor's global identity and collateral systems, including creation of - and adherence to - the brand Style Guide.

CONTRIBUTION: branding, design, copy, compliance

PPC Campaigns - ads

Worked with designers to develop dozens of banners/display ads for PPC/Google AdWords' campaigns. Measured and tested ad copy/ imagery/ CTA/ design to optimize CTR and conversions.

CONTRIBUTION: creative direction, ad copy/imagery/CTA, SEO, analytics/optimization, project management

eBook

Created eBook to highlight my strong suits and showcase a bit of my Adobe Illustrator and InDesign skills!

CONTRIBUTION: entire design, illustration, copy

event management

Produced 4-6 startup events/mo (150+ attendees) to grow Miami's tech community and MiamiShared's brand awareness.

Hosted a 2-day hackathon attended by key city officials and featured on NBC Miami.

CONTRIBUTION: event production + management, community relations, PR, secured venues/speakers/sponsorships

public relations

Managed PR agency and executed Matrix Semiconductor's global PR programs [editorial calendar, 50+ press releases, presentations, press tours, analyst relations, speaker interviews, events, and awards].

Managed all web/print translations for APAC markets.

PR strategy and execution, copy, proofing, translations, distribution

staging infographic

Created real-estate infographic using Adobe Illustrator.

Infographics are a great part of any content marketing strategy, so I learned how to create them myself!

CONTRIBUTION: design

radio ads

Created several radio ads for 60-second spots targeting local Bay Area home buyers/sellers to increase UpNest's brand awareness in local markets.

CONTRIBUTION: secured voice-over talent, radio script/copywriting, editing, project management

quora backlinks

Managed and actively participated in online community forums such as Quora to grow UpNest's brand awareness, organic web traffic (via backlinks), and conversions. Backlinks drove consistent MOM organic traffic to the website.

CONTRIBUTION: inbound marketing, authored and monitored > 70 Quora posts, SEO, web analytics to measure effectiveness of backlinks

staging infographic

Authored blog post and created Home Staging infographic for content marketing, lead generation, SEO, and PR.

Picked up by >30 industry blogs, generating significant organic traffic + SEO juice for website.

CONTRIBUTION: market research, copy, design, project management, content marketing

customer testimonials [videos]

Coordinated with videographer and clients to create customer video testimonials to be used as social proof on UpNest's website and marketing communications.

CONTRIBUTION: video script, on-site management, editing, content marketing

print design - layouts

Created a concept magazine layout for a fitness company in Adobe Illustrator.

CONTRIBUTION: all creative, graphic design, print

mobile app design

Directed UpNest's mobile app design.

CONTRIBUTION: mobile app UI/UX design direction, copy, proofing, editing (InVision), project management

PPC - animated ads

Developed dozens of banners/ display ads for PPC/Google AdWords' campaigns.

Measured and tested ad copy/ imagery/ CTA/ design to optimize CTR and conversions.

CONTRIBUTION: creative direction, ad copy/imagery/CTA, analytics/optimization, project management

case studies

Disney-Matrix case study. Developed and managed Matrix Semiconductor's B2C/B2B marketing collateral and sales-enablement material, including OEM customer case studies.

CONTRIBUTION: copy, design, Japanese and Chinese translations of all marketing/sales collateral